Alisha Copfer, Author at Ribbon Impressions

Company Branding with Personalized Ribbons

What is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique. Branding should make any company stand out from its competitors and lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially strong. Product marketing is really where this process all begins.

In order to be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means. By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool in company branding.

A few things to consider when working with an organization’s brand:

Brand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating, thereby encouraging product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should posses the above characteristics.

Most of our personalized ribbons can be printed with a company logo and each ribbon has its own value. Ribbon rolls are great for corporate gifting and event decoration. Badge ribbons can be used not only on badge holders and name tags, but for awards, bookmarks and other recognition pieces. Rosette ribbons are commonly used for awards and can be used to highlight accomplishments in an office or business setting.

An organization’s brand serves as a promise to the consumer. Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires copious research. Consumers must understand a brand to increase the effectiveness and value for the company.

Donation Spotlight: M.A.D. Riders Youth Trail Riding Association

Once again, we’d like to say thank you to all of our customers by highlighting our most recent donation activities. We were contacted by Michele Strotman of M.A.D. Riders Youth Trail Riding Association. Strotman is a Trail Guide at M.A.D. Riders YTRA. Here are some amazing details about the organization and how we were able to help!

M.A.D. Riders Youth Trail Riding Association is the first and only equine organization devoted entirely to youth trail riders. “Our organization keeps youth focused by offering two seasons per calendar year and also awarding them with mid season awards,” said Strotman.

The mission of M.A.D. Riders YTRA is to promote character development with direct familial involvement through trail riding, community service and non equine related activities. Strotman describes M.A.D. Riders YTRA as a fresh, inspiring and restorative association.

A National Association, M.A.D. Riders promotes character development through a variety of activities both on and off the trail with group and individual participation. Our program is designed to enable each M.A.D. Rider with honesty, loyalty, responsibility, respect and compassion by providing them with a set of rules and code of conduct to follow.

Each member will have the support of a Trail Guide Group in their community, with a Trail Guide to help mentor them, plan activities, host group trail rides, plan group community service projects, and so much more. M.A.D. Riders are required to participate in both Trail Guide Group activities and rides as well as perform a certain amount of community service.

Coller Industries Incorporated provided a generous donation of rosette award ribbons to M.A.D. Riders YTRA. The requested ribbons were the Single Streamer, Star Rosette Ribbons.

First, second and third place ribbons will be used at the event.

Strotman stated, “This donation allows us to recognize the hard work of (each of) our youth riders. Thank you so much for the generous ribbon donations. They are impressively beautiful. The kids are going to flip with excitement!”

Holiday Ribbon Uses: Halloween

Personalized ribbons are great for any day of the week. And for any occasion. So, why exclude the holidays? Halloween included! As Charlie Brown heard from The Great Pumpkin:

“When Witches go riding,
and Black Cats are seen,
the Pumpkin laughs and whispers,
‘tis near Halloween.”

Orange and black holiday ribbons are the typical colors for Halloween. These can be colors such as: Torrid Orange, Poppy, Tangerine OR Black, White OR Maize, Red, Scarlet. We have over 75 colors to choose from. And we also have many styles of ribbons to choose from. Ribbons rolls are great for holiday ribbon decorations and gifts. Badge ribbons are a great idea for parties for the office, school room or at home. Badge ribbons could be handed out for party games, given as a bookmark to students, or given as a prize for a costume contest. Rosette ribbons are also a great idea for contest prizes. Most rosette holiday ribbons can either be customized or ordered with stock titles or prize placements.

While there are no specific tutorials here, there are many wonderful ideas for holiday ribbon usage. The sky is the limit, so let your imagination soar!

badge ribbons award ribbons best costume halloween

Create a holiday ribbon wreath with ribbon rolls that match in color and style or mix and match!

Give treat bags tied with a Halloween holiday ribbon bow to each of your party guests.

Use holiday ribbon rolls in any of your party decorations; from holiday ribbon garlands to a ribbon topiary to decorating pumpkins.

Give badge ribbons or rosette ribbons for party prizes and awards. Use them as recognition of that special costume or person during a meeting or at a school event. These make a great keepsake for anyone.

Dress up your Halloween party with Halloween designs on personalized ribbons and have a Happy Halloween! But don’t forget to get your order in now so that it will arrive in time for the holiday!

Awareness Ribbons, Colors and Symbols

Custom Ribbon rolls cut to symbolize the colors red orange yellow green blue purple for awareness

Different colors and patterns are associated with various issues. Many advocacy groups have adopted ribbons as symbols of support or awareness. Awareness ribbons date back to 1917 when the yellow awareness ribbon showed up to support the US military while serving abroad. Since then, ribbon colors have been used for various causes and symbolize various concerns depending on the color and pattern.

Awareness ribbons are meant to show support or raise consciousness for a cause.

While these ribbons are used year round, some of the most prominent reasons for wearing awareness ribbons happen in October. Many schools acknowledge Red Ribbon Week during the last week of October. Others include breast cancer awareness, literacy awareness and cultural diversity awareness. For a complete list of awareness ribbon colors and months, a simple reference website is https://fundraisingforacause.com/pages/ribbon-color-meanings.

Creating Awareness

Yellow ribbon for support our troops awareness

Here is a simple tutorial on creating any color awareness ribbon you might need.

Step 1: Begin the ribbon by cutting a section of personalized ribbon that includes the entire text. It is key to make sure that when ordering personalized awareness ribbons, you appropriately space the text. In this example, they cut between Support and Troops. At this point, consider the finish of the ribbon. If the awareness ribbons need a slanted end, cut the section of the personalized ribbon at an angle.

Step 2: Form a small loop in the ribbon, leaving each end hanging down so you can see the text on the ends without covering it with the crossover. Attach this crossover, or intersection, using either a small piece of tape or hot glue. This will secure the shape of the awareness ribbon. Hot glue is the best option if you need to keep the awareness ribbon for long-term use.

Step 3: At this point, choose a fastener for the awareness ribbon. Pins are available at https://www.nametag.com/name-tags/fasteners.php. Keep in mind when ordering fasteners to go with the awareness ribbons to make sure they will match the thickness and design of the personalized ribbon. There are many options for fasteners. If they do not come with adhesive, use hot glue to affix them properly.

Event Branding with Ribbon Wristbands

We are always looking for new ways to use custom ribbon rolls.

Here’s what we found this week:Event Ribbon Wristbands!

Order customized ribbon rolls with a school’s name, a program name, a company or even an event name. Once you receive the ribbon rolls, simply cut them to the desired length and secure these ribbon wristbands around attendee’s wrists. Ribbon wristbands are easy to attach by either tying or with double sided tape. Save time by attaching a piece of double sided tape or some Velcro to each of the wristbands prior to your event.

Ribbon wristbands are great for school events. Ordering ribbon rolls is easy and is an inexpensive option compared to locating tickets and other paraphernalia needed to monitor attendance or security at an event. When imprinted with school information, these wristbands become a fun keepsake for students and other attendees. Wristbands are even great for fundraisers, used for school spirit, or corporate events.

Custom ribbon wristbands can also boost a corporate brand or image. Give any brand or sponsor the attention they need and deserve by adding a small logo or text to any custom ribbon roll. When event guests and attendees wear these matching wristbands, you will reach maximum exposure. Often these wristbands are worn for days, if not weeks, after any event and continue to be word-of-mouth advertising and marketing for long after the actual event.

Recently there has been a surge toward wristbands that are more versatile than the typical plastic, one time use, or paper wristbands. Ribbon wristbands are a great replacement for these temporary ones. Wristbands can be custom imprinted with most any message or small logo and will continue to bring in revenue and advertising after your event. Wristbands provide event planners with a more attractive accessory for any event that will double as a keepsake for any attendee.