Product Packaging & 4th Quarter Sales

During this time of year, your fourth quarter sales are at the front of your mind, and we’re here to help. From personalized ribbon rolls to branded badge ribbons, we have every solution you need for product packaging.

Preparing for your fourth quarter sales should include reviewing how you present your products. Custom ribbons help your products stand out from your competitors and also help you to show your products by highlighting your branding.

Custom ribbons used for product packaging for fourth quarter sales.

Customers perceive your brand based on different influential factors. Your product packaging is one of them. It all comes down to how you display and present your products. These factors influence your buyers and the people around them. So, make sure that your packaging tells the story you want from it. Within seconds, customers can tell a lot about your product just by its packaging. They can see the quality (or lack thereof) with a simple glance.

When thinking about product sales, make sure you remember this message: product packaging is key. While it may seem like a minor detail, don’t overlook its importance. For example, using ribbons in your packaging makes your product more appealing and helps your brand stand out.

Have you made product packaging an essential element of your marketing strategy? Whether your answer is yes or no, we have ribbons to solve your needs! After all, these are the custom ribbons that keep your customers coming back.

So, what is product packaging? It is the process of designing, evaluating and producing containers and wrapping for the products you offer. Packaging is an important element of your marketing strategy, and ribbons will help you stand out from competitors.

Branding with Product Packaging

Definition: BRAND – a particular product or a characteristic that serves to identify a specific product, a trade name or trademark or a particular kind or variety.

Let’s break it down a bit further to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This is done mainly through advertising and other similar means. However, it is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

If a picture is worth 1,000 words, a branded gift will leave your customers speechless, especially when you attach a gorgeous, custom ribbon. While your products may speak for themselves, it never hurts to give them a boost. Choose from a multitude of colors and personalizations to make these ribbons work for you.

Customized scarlet ribbon roll with white imprinting for product packaging on a shoe box.
Emerald color custom imprinted badge ribbon with a personalized message for product packaging.
Metallic red imprinted ribbon roll tied into a bow for pretty packaging.

Your Branding and Personalized Ribbons

According to a study by The Paper Worker, 52% of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging. And 90% of consumers reuse product packaging boxes and bags after purchase. But the customer can even become another marketing channel: 40% would share a packaging photo if it is interesting. With that action, they recommend it to friends who might also become customers.

The key to product packaging is showing your customers that you care about meeting their product needs. Remember that first impressions matter, especially when it comes to a sea of packaging. So, show your appreciation on your packaging with a branded ribbon that will make your customers feel your quality.

Ribbons are an effective way to package your products. While a ribbon is often used as a decorative item, businesses can also use it for simple wrapping on a shoe box or a tag for something that is on sale. Ribbons are the ultimate staple of ornamental packaging while still maintaining simplicity. Choose from a variety of ribbon styles and a plethora of colors to brand your product packaging.

Decorating for Success: Business 101

The key to a successful retail business is product presentation. No matter what your company sells, whether it’s furniture or cookies, product packaging and store design play a key role in how well your business performs. Take some time right now to learn about an easy-to-use tool that will help you in decorating for success: RIBBONS.

There are many types of ribbons and many different ways to use them. Here is a quick list of what we have to offer and how they can be used throughout your store.

RIBBON ROLLS

These ribbons are 100 yards of pure delight. When customized with the right message, they will help with store sales, brand recognition and so much more. Choose a color that matches your logo or goes well with your store arrangement. Then add any text and logos that you need to get your message out to your customers. Here are a few quick ideas to get your imagination flowing with how to use these wonderful ribbons.

full color ribbon roll strip used as a clearance marker for decorating for success in a furniture store
  • Use them to announce sales and mark products that are on sale.
  • Attach fancy bows to larger products such as artwork and glassware.
  • Wrap smaller products in pretty packaging and tie them securely with ribbons.
  • Add strips from the ribbon roll to bags that your customers will be taking home.

Decorating for Success – Pro Tip: The large width of our full color ribbons is perfect for tagging large clearance items such as furniture (think chairs, couches, tables, etc.).

BADGE AND CUSTOM TOP RIBBONS

Flat ribbon pieces steal the show just when you need them to. Choose from an abundance of color choices. Add nearly any text, logos and graphics (depending on the ribbon style). All of these options are there to help you get your message out. Use the hanger ties or adhesive strips to display these everywhere in your store.

  • Add fancy and colorful price tags to all of your products.
  • Mark items with colorful ribbon strips to let customers know what’s on sale.
  • Have your employees wear badge ribbons so customers can see store announcements.
  • Use flat ribbons of every type to add display markers so customers can find things quicker.

ROSETTE RIBBONS

These fanciful rose type ribbons are more useful than you may imagine. They are available in bright colors and fun, customizable center buttons. Add graphics, logos and text to both the buttons and the ribbon streamers. Choose colors to go with your existing store decor or make something so bright that it stands out to your customers.

  • Attach a rosette ribbon to cash registers to inform customers of a sale.
  • Highlight specialty products in a fun, unique way with rosettes.
  • Make a rosette wreath to add to any holiday decor you might use.
  • Hang small rosettes on endcaps to show customers where the sale is.

Pro Tip: Decorating for success should include your employees, so get them brand new name tags!

Decorating for Success, Ribbon Style!

Whether it’s for the holidays or a pop-up sale your shop is having, custom ribbons are a must when it comes to decorating for success in any business. From window staging to giving out samples, all of our ribbons can be used in any environment. Use ribbon rolls, badge ribbons and even rosette to make your store stand out.