Product Packaging & 4th Quarter Sales

During this time of year, your fourth quarter sales are at the front of your mind, and we’re here to help. From personalized ribbon rolls to branded badge ribbons, we have every solution you need for product packaging.

Preparing for your fourth quarter sales should include reviewing how you present your products. Custom ribbons help your products stand out from your competitors and also help you to show your products by highlighting your branding.

Custom ribbons used for product packaging for fourth quarter sales.

Customers perceive your brand based on different influential factors. Your product packaging is one of them. It all comes down to how you display and present your products. These factors influence your buyers and the people around them. So, make sure that your packaging tells the story you want from it. Within seconds, customers can tell a lot about your product just by its packaging. They can see the quality (or lack thereof) with a simple glance.

When thinking about product sales, make sure you remember this message: product packaging is key. While it may seem like a minor detail, don’t overlook its importance. For example, using ribbons in your packaging makes your product more appealing and helps your brand stand out.

Have you made product packaging an essential element of your marketing strategy? Whether your answer is yes or no, we have ribbons to solve your needs! After all, these are the custom ribbons that keep your customers coming back.

So, what is product packaging? It is the process of designing, evaluating and producing containers and wrapping for the products you offer. Packaging is an important element of your marketing strategy, and ribbons will help you stand out from competitors.

Branding with Product Packaging

Definition: BRAND – a particular product or a characteristic that serves to identify a specific product, a trade name or trademark or a particular kind or variety.

Let’s break it down a bit further to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This is done mainly through advertising and other similar means. However, it is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

If a picture is worth 1,000 words, a branded gift will leave your customers speechless, especially when you attach a gorgeous, custom ribbon. While your products may speak for themselves, it never hurts to give them a boost. Choose from a multitude of colors and personalizations to make these ribbons work for you.

Customized scarlet ribbon roll with white imprinting for product packaging on a shoe box.
Emerald color custom imprinted badge ribbon with a personalized message for product packaging.
Metallic red imprinted ribbon roll tied into a bow for pretty packaging.

Your Branding and Personalized Ribbons

According to a study by The Paper Worker, 52 % of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging. And 90 % of consumers reuse product packaging boxes and bags after purchase. But the customer can even become another marketing channel: 40 % would share a packaging photo if it is interesting. With that action, they recommend it to friends who might also become customers.

The key to product packaging is showing your customers that you care about meeting their product needs. Remember that first impressions matter, especially when it comes to a sea of packaging. So, show your appreciation on your packaging with a branded ribbon that will make your customers feel your quality.

Ribbons are an effective way to package your products. While a ribbon is often used as a decorative item, businesses can also use it for simple wrapping on a shoe box or a tag for something that is on sale. Ribbons are the ultimate staple of ornamental packaging while still maintaining simplicity. Choose from a variety of ribbon styles and a plethora of colors to brand your product packaging.

3 Ways to Find Business Success with Ribbons

Starting a business is hard work, and having business success requires sacrifices. But, many business owners don’t talk about what you need to keep that success going. This journey to greatness starts with you, the business owner.

While ribbons may not be the answer to every question along the way to success, they will play a key role in many ways. So, make sure to keep these ribbons on hand at all times so they are available to help you when you need them.

Custom ribbons will help in any business success by adding logos and other key company information.

1) Product Packaging for Business Success

Branded ribbons are a great way to help customers trust your business. Adding a company logo and slogan to ribbon rolls or badge ribbons is a great way to help others recognize your brand. Now that you have these ribbons, you can add them to name tags, products in your store and goody bags that are handed out at conventions and other events.

All other custom ribbons are also here to help your business succeed. No matter your choice, make sure your color, imprint and logo are consistent with your established brand. By adding these ribbons to things that will get passed around (think promotional products or samples), word of mouth advertising will start to work in your favor. Once this happens, potential clients and customers will start recognizing your brand.

2) Customer Retention

A popular way of promoting your brand is to give away promotional products and gifts. This can help you to build your brand recognition and increase sales. Don’t limit yourself on the types of gifts you give away. It can be something as simple as a homemade treat to an actual product sample. Just remember to brand it with your logo, company slogan or something that makes it truly yours. Use ribbon rolls with your slogan to wrap around boxes or gift bags.

Remember that visibility is key to customer retention. By using custom ribbons around your store or office, you are sure to find business success. Customers and clients will start to recognize your brand, and when they need what you offer, you will be at the top of their mind.

3) Employee Appreciation

A happy employee is a helpful one. So, keep your crew happy and you’ll get even more word of mouth advertising. And, by giving to your employees (whether it’s gifts or money), you will get something back.

When you give a gift to your employees, wrap it with care and a little bit of branded ribbon. Use badge ribbons with custom statements declaring your appreciation for a job well done. Or, use ribbon rolls with your logo and the text “Thank You” to show your employees just how much you care.

Ribbons Lead to Business Success

Custom ribbon rolls and badge ribbons with company logo will lead to business success

From color to content, ribbons are a versatile tool that will help anyone with branding their business. However, by customizing badge ribbons to ribbon rolls, you’re giving your brand greater strength. From store sales to getting-to-know-you corporate retreats, ribbons are a perfect way to include those around you that may not know everything they should about your company.

Most of our personalized ribbons can be printed with a company logo and each ribbon has its own value. Ribbon rolls are great for corporate gifting and event decoration. Use badge ribbons only on badge holders and name tags, but also for awards, bookmarks and other recognition pieces. Rosette ribbons are commonly used as awards and also to highlight accomplishments in an office or business setting.

Find business success with imprinted, personalized ribbons. Add a logo and company name for brand recognition. And, most importantly, use each ribbon type in a variety of ways! Learn even more by reading Business Success and Taking Small Steps.

Unique and Simple Holiday Gift Tags

Make your corporate packaging just as unique as the gift itself with ribbon gift tags!

use badge ribbons for gift tags for your corporate gifting this holiday seasonPresentation is everything, right? Well, whether it’s a company brand or a personal style, custom ribbons are sure to make the best impression. From ribbon rolls to rosette ribbons, any ribbon choice is sure to impress. And, these custom ribbon gift tags are no exception.

Choose a festive holiday color or a company specific color. And then tell us what you want!

From personalized messages to adding names and titles, these ribbons are easy to customize. Unique gifts and wrapping keep your name in the recipient’s mind, so why not make it personalized? The best presents are heartfelt and show it. Custom wrapping helps to convey your intentions and sincerity to the recipient.

While paper tags are likely to be thrown away, these unique ribbon gift tags are sure to be treasured for a long time. Some recipients may even use them as bookmarks or display them on office and cubicle walls as holiday decorations. And, as they upgrade a package from drab to classy, these ribbons are a great way to show off your unique brand.

Use holiday badge ribbons as your “TO/FROM” tags for all those colorful presents sitting under the Christmas tree. Customize each ribbon in several different colors and then imprinted with the simple text of “TO” and “FROM.” Merely tape these beautiful tags to your presents and use a permanent marker to give the recipient a unique identifier.

using Custom Badge Ribbons as holiday gift tags for Corporate GiftingExchanging secret Santa gifts?

These tags are perfect for office parties for these gifts. Instead of the “TO/FROM” message, use a unique phrase or just the name Santa on your tags. Or, include your company logo or another holiday image such as a snowman, Christmas tree or reindeer, something that is sure to make your colleagues smile.

Badge ribbons aren’t just for name badges and badge holders anymore! Whatever you use your festive and holiday badge ribbons for, make sure they represent you and your style. Give it your flair and be as creative as you want! Remember that each ribbon needs to be great at drawing attention to a present or anything else it is attached to.

Custom Ribbons: Full Color vs. Imprinting

The printing process for custom ribbons is one of its most important features. While all of our custom ribbons have multiple uses, sometimes you have to know just the right ribbon to choose. And, with different printing options, at times you just need a helping hand to make that decision.

The first ribbon is imprinted with a standard die.

The second ribbon is imprinted with a metal die.

The last ribbon is printed in full color.

imprinted custom ribbons are perfect for any fair, sporting event or other achievement dayImprinted Custom Ribbons

When a ribbon is imprinted, it means that a stamp is pressed onto a thin foil against the ribbon. Heat is applied and stamps this colored foil onto the surface of the ribbon. Because of this stamping process, imprinted ribbons will not hold fine detail. Keep your graphics and text a bit larger so that details don’t get lost in the printing.

A plus to imprinting is that you can have metallic printed onto your custom ribbons. This means that they will sparkle and shine. The metallic foils will help others to see what is imprinted on the ribbons. Imprinted ribbons are perfect for any fair, sporting event or other achievement days.

full color custom ribbons are a great way to promote a special day, promotion, sale or any other eventFull Color Custom Ribbons

These custom ribbons allow for a multi-colored background instead of a solid color like imprinted ribbons. However, no metallic printing is available. But don’t let that discourage you. Print these full color ribbons with almost any design you want! And because of the printing, the ribbons capture detail finer than what imprinting will hold, so you can do whatever you need to with your text and graphics.

From prints that include a bleed to bright and eye-catching designs, these custom ribbons are sure to get your message out there! These ribbons are a great way to promote a special day, promotion, sale or any other event.

So, if your next custom ribbons project is something simple and plain to go with a name badge, imprinted ribbons are for you. These are also ideal for quickly identifying someone’s role during an event.

However, if you need something that will stand out in a crowd, make sure to choose a full color ribbon instead. With all the color and printing options of full color, your ribbons are sure to be the hit of your conference!

Unique Uses for Ribbon at All Weddings

Personalized ribbons make weddings absolutely perfect!

Gifts and invitations are as traditional as they come, but ribbons have numerous uses at a wedding!

Rolls are the most commonly used ribbon type. Use them party favors, for gift cards and presents, in decorations and accents, on corsages, cake decoration, and bouquet wraps. Personalize any of these ribbon types with wedding dates, names or other relevant information.

ribbon rolls are perfect for centerpieces and other important decorations at weddingsCenterpieces are a must for all weddings. Any flower choice will look lovely in a simple wine glass wrapped with your personalized ribbon. Each ribbon may have an imprint of the bride and groom’s names and dates on a ribbon color to match your wedding theme. Or match two or more ribbon colors for a unique look.

Satin ribbon is a gorgeous accent to any wedding décor. Wrap vases and flowers with personalized ribbons for centerpieces on tables. Create custom pieces by having names and dates printed onto the smooth ribbon. From the simple to the complex, your centerpieces should reflect your wedding colors and theme.

Candle holders are also a great, and easy, idea for a lovely centerpiece. Pair colors to match them to your wedding theme and tie a simple bow around a glass votive candle holder. Using a lighter color satin ribbon under a sheer organza ribbon is perfect for any text showing through. Give these cute candles as favors after the wedding.

While rolls are the most common, use all custom ribbons at all weddings!

Custom Full Color Ribbon are perfect for announcements and other important decorations at weddingsMake a unique save the date wedding invitation with custom imprinted badge ribbons. Choose a color to match your wedding theme. Imprint names, dates, places and times so that your guests are ready when you are! Remember to keep one for yourself and have it framed as a keepsake.

Another great idea for custom imprinted text ribbons is to use them for seating arrangements. From wedding party titles to a person’s name, choose colors that match your wedding decor. Send them home as a reminder of your special day. Those in your wedding party will enjoy these personalized favors.

No matter what you choose (full color ribbons, badge ribbons, imprinted ribbons and ribbon rolls) these celebration ribbons are sure to make your special day just as wonderful as you have been dreaming. Let us help you to make your day truly special.