logos - Ribbon Impressions

3 Ways Ribbons Promote Your Brand

Promoting your brand successfully takes time, strategy and involves many different aspects of business technique. Why not make it a bit easier with custom and personalized ribbons?

These ribbons are printed with your custom message and company logo. All of our high quality ribbons come in a variety of color choices and can be customized to meet your needs. Your company details or specific messages will be printed on ribbons of your choice. Promote your business with these innovative and decorative ribbons in a number of uses.

A popular way of promoting your brand is to give away promotional products and gifts. This can help you to build your brand recognition and increase sales. Don’t limit yourself on the types of gifts you give away. It can be something as simple as a homemade treat to an actual product sample. Just remember to brand it with your logo, company slogan or something that makes it truly yours. Use ribbon rolls with your slogan to wrap around boxes or gift bags.

Use ribbons for all occasions and needs!

Are you attending a trade show or convention in the near future? Ribbon rolls are a great way to brand your booth or table at these events. From simple table wraps to bows and ribbon walls, make sure your design stands out to those who are walking by. Rosette ribbons are also a great way to decorate your booth. Brand your company as “First Place” with a place rosette ribbon or choose something a little grander to get your message across.

What about the upcoming holidays? Thinking about corporate gifting yet? Don’t forget that one of the easiest ways to get your brand out there is by word of mouth. And what better way than to let your employees help you? Choose your holiday gifts and then wrap them in pretty ribbons with your logo all over them. Or choose a simple badge ribbon as a gift tag to do the trick.

Whatever your choice, custom ribbon is a fantastic marketing tool. And you can use it to increase your brand awareness.

Logos on Ribbons

While ribbons are a great tool to use in the office or in commercial settings, the best use is adding personalized logos. These logos can range from basic and simple, to somewhat complicated. By adding these logos to custom ribbons, whether they are ribbon rolls, badge ribbons or rosette ribbons, you can take full advantage of the advertising that comes from these wonderful tools.

Ribbon rolls, rosettes and badge ribbons all using logos on the ribbons.

A well designed logo signals a well run business. When you add a logo to custom ribbons, you connect employees and other company representatives with the brand image the company has built. We require that these logos are provided in specific ways.

All processes require high quality artwork.

A designer reviews every artwork file and makes adjustments to your order if necessary. You will see these adjustments on a proof before production begins. Imprinted ribbons require black and white (one color) art files. You can create full color ribbons using vector art or quality bitmap files.

Templates are also available to aid customers in the process of creating logos and placement for ribbons. All art received by Coller Industries Incorporated must be in compliance with all trademark, copyright, patent or related laws or acts and are the responsibility of the customer. And, as always, customer service is happy to assist where and when necessary.

VECTOR ART: Imprinted ribbons require vector art files.
BITMAP ART: Full color ribbons may use either vector or bitmap artwork (300 dpi or better).

That said, you can use logos as a fun way to express yourself.

They are a great tool to help promote and brand a business or organization. Company branding helps to expands a business or get the word out about the company’s purpose.

Corporate branding is the process of promoting the logo and/or brand name of a company or corporation for marketing and advertising purposes. A corporate brand typically covers a broad range and expresses the company’s ideals and goals.

Your corporate brand will be handy for any corporate gifting, or when recruiting and retaining employees. Use it to your advantage by promoting it with ribbons.

RIBBON ROLLS

ROSETTE RIBBONS

BADGE RIBBONS

Company Branding with Personalized Ribbons

What is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique. Branding should make any company stand out from its competitors and lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially strong. Product marketing is really where this process all begins.

In order to be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means. By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool in company branding.

A few things to consider when working with an organization’s brand:

Brand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating, thereby encouraging product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should posses the above characteristics.

Most of our personalized ribbons can be printed with a company logo and each ribbon has its own value. Ribbon rolls are great for corporate gifting and event decoration. Badge ribbons can be used not only on badge holders and name tags, but for awards, bookmarks and other recognition pieces. Rosette ribbons are commonly used for awards and can be used to highlight accomplishments in an office or business setting.

An organization’s brand serves as a promise to the consumer. Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires copious research. Consumers must understand a brand to increase the effectiveness and value for the company.

How To: Gift Bow Tying

Gift bow tied around a box for a thank you present.

Gift wrapping keeps the secret of what is in the package until the perfect moment of unveiling, and we all love that moment of surprise when a present is unwrapped. Whether the gift is for a wedding, a baby shower, a birthday or some other get together does not matter. We all like receiving and giving presents with flair and finesse. So, here are a few suggestions for tying that perfect gift bow using personalized ribbons.

Classic Gift Bow

The first bow, and probably the easiest to tie, is a classic one seen on many gifts. It is similar to the bow we all learned when we tied our shoes as children. Start by taking a length of ribbon and creating two loops. Second, cross the loops, one in front and one behind. Third, bring one of the loops through the resulting hole (almost a third loop at the bottom). Finally, pull both loops tight and adjust, forming the bow. You will most likely make this bow with the same ribbon you wrap around the present or gift box.

Two Colored Gift Bow

The second bow is a two colored gift bow. Make this bow separately and then secure it to the present or gift box. For this bow, you will need two widths and two colors of ribbon; let your imagination go wild! Place the skinnier ribbon on top of the wider ribbon and secure it in place, either by stitching or gluing it down. When completed, you should have a solid, single piece of ribbon. Fold the two edges into the middle of the ribbon to create a continual loop and glue the edges together. To hide these edges, take a smaller length of either ribbon and tie it around the middle. Pulling this ribbon tight will also gather the center to help create the look of a bow. Tie this off, or secure it with a small amount of glue.

Classic Pom-Pom Gift Bow

The third bow is a classic pom-pom bow with tails. Again, make this bow and then secure it to the present or gift bow. Pom-pom bows have many loops and are typically quite large, making them perfect for bigger gifts. To make this bow, you will need one very long piece of ribbon. Two sided (each side is a different color) or printed ribbon is beautiful when used for this type of bow. The longer the piece of ribbon, the fuller and bigger the bow will be.

Start by folding the ribbon in half to find the middle of the ribbon. Once you have the center, twist the ribbon and create a loop on one side. Do this for both sides until you have the same number of loops on each side with some ribbon remaining for the tails. Once you reach this step, take a smaller length of the same ribbon and tie it around the center of the bow (where you were twisting the loops) to secure the whole thing. Once it is secure, trim the tails so they are the same length, and then gently pull the loops apart to make the pom-pom.

Classic Gift Bow:

Two Colored Gift Bow:

Classic Pom-Pom:

Personalized Ribbons for Your Bow Tying

Decorate your gifts with the perfect ribbons. Order imprinted ribbons with your custom message for wedding and baby showers, birthdays, anniversaries and so much more. You can also add logos for product branding, corporate advertising or retail packaging.

Single faced satin ribbon — Single Face Satin

Double faced satin ribbon — Double Face Satin