Marketing Ribbons & Why You Need Them

From logos to company names, product marketing ribbons are a must for any business.

Custom marketing ribbons are a great way to advertise your product or services. These ribbons are used to add decorations to packaging or promote a new product. And, when you add custom text and company logos, marketing takes on a whole new level. Here are some useful ideas to get you started with product ribbons.

Boxes & Bags

From gifts to giveaways, custom ribbons have been around for a while. And they are easy to use with a box or bag. Simply wrap a length of custom ribbon roll around a product box to show off your corporate branding. Or, attach a bow or badge ribbon to a bag to explain what your product is to your consumer.

But, no matter the ribbon type, custom ribbons are genuinely perfect for wrapping. However, here is a new idea: try a rosette ribbon to add some class. Did you know you can customize the button in the center of the rosette? Add your logo or a graphic that represents your company.

Flowers & Food

Roses, daisies and cookies all look great wrapped in custom ribbons. Add personalized marketing ribbons to your fresh products for a unique look. You can even add printing describing your product to these ribbons. Your custom ribbon rolls can read Chocolate Chip or Long Stem, White depending on what you are selling.

Or, wrap a bouquet with custom ribbon stating your company name and logo, so your customers know where to return when they need more flowers. And, by adding custom text or logos to baked goods, your branding will bring in new customers as they see others consuming your products. So, never underestimate the power of marketing ribbons!

Accessories & Apparel

Use badge ribbons or ribbon rolls to find a creative way to display earrings, sweaters and more at your store. From a local boutique to a larger chain store, customize a ribbon to meet your needs. Personalized ribbons create an appealing presentation for any product. Marketing ribbons help attract needed attention to your products, and they will also increase brand recognition.

Local & Large

It doesn’t matter if you work at a large chain store or your local farmer’s market, these ribbons are for everyone. Remember that when it comes to proper branding to choose coordinating colors, text and logos. And, make sure to pick the right ribbon for your need.

So, whether it’s a shoebox from a big brand name or a bouquet from a small, local shop, product marketing ribbons are sure to help you get your sales up!

3 Amazing Ways to Brand with Ribbon Rolls

Ideas such as corporate gifting are amazing ways to get your brand recognized.

And, the best way to accomplish brand recognition is with personalized ribbon rolls. From adding your company mission statement to finishing a ribbon with your logo, any company knows how important branding is. And, once you have those branded ribbon rolls, here are some amazing ways to use them.

Wrapping & Corporate Gifting

It’s no secret that ribbon rolls are the perfect accent to any gift! And once they are personalized with a company logo, there’s no stopping them. So, pull out your ribbon roll and start smothering your corporate gifts with them. From show-stopping bows to a simple strand wrapped around some colorful paper, your branded ribbon is sure to please any recipient.

Because of the branding, each recipient will always remember where they got that amazing gift. So, no matter what your corporate gift may be, don’t forget that ever important ribbon.

Corporate Get-Togethers & Other Events

Do you have a summer event planned for your company? Don’t underestimate the power of branded ribbons for your decorations. Even though most company events are for employees and colleagues who already know your brand, others may still see your decorations. So, keep your decor branded with easy-to-use custom ribbon rolls.

From table centerpieces to picture perfect selfie props, colorful imprinted ribbons are the ideal accessory. Even wrap them around cutlery for summer picnics or a more formal corporate dinner. And, they are perfect for tying up a small bag of goodies for each person to take home. At that point, your branding has even more power because the friends and family of each employee will be able to see your message on each ribbon.

Marketing & Company Promotions

Most businesses understand that branding and marketing go hand-in-hand. However, there are some things to consider. Even large companies use custom ribbon marketing. Promoting your brand with personalized ribbons is almost a must in the world today. From wrapping a purchase at a large department store to sending out event invitations, every business can, and should, benefit from using ribbon branding.

So, no matter your need, remember that custom ribbon rolls are amazing for branding!

Weave Trust into Your Brand

From product packaging to corporate gifting, weave your brand with custom ribbon.

Branding goes beyond what your company uniform is. It isn’t all about signage and how your office incorporates feng shui. As author Tim Leberecht said, “Your brand is what other people say about you when you aren’t in the room.” It is imperative that you weave your brand into everything.

Many small and large businesses are continually working on their branding. And what a better way to focus on your branding goals than to weave in some custom ribbon. While ribbon isn’t always the answer, it sure helps get the word out about who you are.

Leberecht explains that every brand should face the fact that they have minimal control over their reputation and, “if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over.” As a result, a strong brand will have a tremendous impact on your company’s success.

So, how do personalized ribbons help you sustain your brand?

From color to content, ribbons are a versatile tool that will help anyone with branding their business. Often people overlook and simplify custom ribbons thinking that they don’t have that big of an impact on anything they do. However, by customizing badge ribbons to ribbon rolls, you’re giving your brand greater strength.

Don’t limit yourself to conference and event ribbons. Think about all aspects ribbons can help you in. From store sales to getting-to-know-you corporate retreats, ribbons are a perfect way to include those around you that may not know everything they should about your company.

Badge ribbons attach easily to name badges, clothing and decorations anywhere to let people know what you’re all about. Customize each ribbon with a message that suits your brand. Wrap ribbon rolls emblazoned with your logo around corporate gifts or office decorations.

And, don’t forget to weave ribbons into those events!

“Trust is earned by predictable behavior, so this is a wonderful way to counter the abundance of choice customers face every day,” said Leberecht.

Use your branding tools, such as custom ribbons, to earn this trust by presenting your brand at your next event.