Trade Shows and 5 Ways to Promote Your Brand

Quality ribbons promote company brands at trade shows and other events. The way to increase brand recognition is to increase brand exposure, and using custom ribbons with your company name or logo at trade shows can help you do just that.

Ribbons to use at trade shows to promote your band.

Even within one industry, there is a lot of competition. Many companies sell similar products, and all of them are trying to convince customers to buy from them. If you want to stand out from the crowd, people need to know who you are. They need to see your logo and recognize it as yours.

What a perfect opportunity to get your name and logo out there for customers to see. Trade shows are an excellent opportunity to showcase your products and advertise your brand. Everyone there is interested in your industry and will be looking for the products which you sell.

There are a plethora of marketing tools to use to promote your brand at trade shows. An easy tool to use is ribbons. Ribbons are fun, decorative and eye catching.

Here are five ways to use ribbons to promote your brand at trade shows.

Backdrop Decorations

Use colorful ribbon rolls to make a backdrop that will stand out. Add your company name and logo to increase brand recognition. Tie strands of ribbon onto a string to make a garland or simply let them hang down from the top of a backdrop board like a waterfall.

Badge Ribbons

Help customers feel comfortable talking to you by wearing a badge ribbon with your name on it. When your name is visible on your chest, people can relate to you as a person and feel they can walk up to you and ask questions. Badge ribbons also add flair to your work clothes and make you appear friendlier. You may include your company logo on the ribbon as well, but make sure your name is large enough that people can read it from afar.

Fun Giveaways

Nothing gets people coming to your booth like free stuff. But wait! Make your products look extra special by tying pretty ribbons around them. And again, make sure to add your company name and logo so that the people who receive your giveaways remember you.

Booth Displays

Another way to attract people to your booth is by having a charming table display. Use framed photos of your products or employees and tie a beautiful bow around them. Or, put flowers in a vase to give your booth a sweet smelling aroma.

Support a Cause

support our troops yellow awareness ribbon

People love it when companies give back to the community. Show your support for a local charity with a custom ribbon that says the name of a cause or non profit you help fund. Customize these ribbons to have the text on the ends so you can fold the ribbon into a loop and pin it to your chest.

Find the right ribbons for your trade show!

Don’t let your company blend into the background at your next trade show. Stand out, make connections and leave a lasting impression with our eye catching custom ribbons. From badge ribbons to booth decorations, we have everything you need to make your brand shine. Find the right ribbons here: www.personalized-ribbons.com.

3 Color Filled Ways to Brand with Ribbons

From Ford blue to Target red, color is what makes a brand.

Every brand tells a story, and in the same way, every color helps the story gain power. And isn’t that what brand recognition is all about?

No matter your business, branding with your name and logo shouldn’t be enough. Branding typically comes with a color attached. And what better way to make sure that sticks than with colorful personalized ribbons.

Making sure your brand is immediately recognizable is what the correct color choice can accomplish. And, here are three great ways to make sure your color choice will help you on your way to excellent brand recognition.

First, pay attention to the details.

According to many surveys, most often corporate gifting includes significant clients, employees and prospective clients. A company’s brand is what they are, what they want to be, and what they aim to become as a whole. And when gift giving, branding is essential for all corporations.

Now, what does color have to do with corporate gifting? When custom ribbons are concerned, everything! It is never just what is put into the bag or box that counts. It’s also about the amount of time that when into the wrapping. When giving a corporate gift, it’s about who gave it to you. And what a better way to remember just that than by a personalized and colorful ribbon. So add your text and logo to any ribbon, but don’t forget your brand color!

Second, give your audience an incentive.

Everyone asks the question, “what’s in it for me?” Give them a great answer with your stand-out brand! From blue to red and even to yellow, every color can be associated with a specific brand. Wouldn’t you want to be on that list?

By providing a colorful incentive, you give consumers a way to recognize your company immediately. And in turn, the motivation is that they remember you, your quality service and how much they liked you. So, wrap that up with a colorful bow and not only show your customer how much you like them, but help them to like you even more.

Third, remember that every color has a meaning.

When it comes to branding, the power of color is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd.

So, no matter how colorful you choose your brand to be, make sure you pick the right scheme to match your services. Because red is great for a security company, but maybe not for a dentist!

Flower Bouquets and 4 Easy Ways to Tie Them

From school dances to weddings, personalized ribbons and flower bouquets are almost synonymous. No matter the occasion, flowers wrapped with ribbons are a great accessory. Adding flair and dressing up bouquets may seem like a daunting task. However, with these simple ideas, you can make any floral arrangement even more elegant than you thought possible. From tying simple bows to wrapping long stems together, these ideas are perfectly paired with personalized ribbons.

using single face satin ribbon to tie flower bouquets for weddings and other events

Simple Knot or Bow

It is amazing what a simple bow can accomplish. From a simple floral arrangement with only a few flowers to an abundance of flowers and other additions, a small bow will make any bouquet perfect. And, there are multiple ways of presenting this simple bow. Use a small and simple ribbon tied around the bulk of the bouquet stems. Or layer several ribbons together. Organza and satin faced ribbons are great for this effect.

Wrapped Stems

Make your flowers perfect with custom ribbon rolls. Start at the top of the stems and simply wrap a ribbon around your bouquet or boutonniere stems from top to bottom. Yes, it is just as easy as it sounds. Once you have the stems wrapped secure the ribbon with a simple tuck or glue it down. Wrapping stems is an elegant way to make your bouquet a bit more formal. This tying method is commonly used for wedding bouquets.

using custom ribbon rolls to tie flower bouquets for weddings and other events

Integrated Ribbons and Bouquets

Start this tying method by cutting strips from your custom ribbon rolls. Then, work these strips into the bouquet. Arrange them however you want to make your bouquet even more unique. Once you have worked in all the ribbon strips you want, secure the flower stems with another ribbon strip tied around them. Make this method even better with multiple colors or ribbon types. And once you have the stems secured, tie multiple bows or weave the ribbons together around the bouquet.

Long Flowing Streamers in Bouquets

Currently, floral cascades are trending in the wedding industry. Try taking this lovely idea to the next level with long flowing ribbon streamers to match the length of your bouquet. From delicate ribbons such as organza to flowing lengths of satin faced ribbons, customize these rolls with dates, names and any other important information about your special day. They will make a stunning difference and truly make your bouquet perfect.

Remember to make your ribbons match your bouquet.

using long streamers to tie flower bouquets for weddings and other events

No matter the method you choose for tying your perfect bouquet, make sure you choose the right color as well. Each ribbon roll option comes with multiple color choices that will match nearly any floral arrangement you can imagine. And, don’t forget to make sure you customization matches your needs as well.

>> Shop all custom ribbon rolls here: www.personalized-ribbons.com <<

Promise Ribbons and Brazilian Wish Ribbons

Sharing the way people around the world use ribbons is always exciting. However, there is not a lot of new information that Coller Industries can add to using cultural wish ribbons. But we are always supportive of the different ways people in every culture and community use their custom ribbons. So, wear your wish ribbons, promise ribbons or fitas proudly!

Wish ribbons have been around for a long time. Fitas, or Bonfim Ribbons, were originally made with silk and the printing was done by hand with ink or silver. They were worn around the neck and often had medallions and holy images hung on them. Today the ribbons are worn as good luck charms and symbolize a belief in miracles both big and small.

People all over the world still celebrate this tradition, but the tradition has extended to tying the Bahia Bands onto the church gates.

Secured with three knots and traditionally known as good luck charms, these ribbons are so much more than a simple accessory. Each knot corresponds to a secret desire until the bracelet breaks. At this point, the wishes will come true.

Wishing Protocol

Ribbons are given as a gift and tied by a third party.
Worn on the left wrist and tied with three knots, making a wish with each knot tied.
When the ribbon naturally breaks down and falls off, your wishes will come true.

Each ribbon color has a symbolic meaning:

Yellow – Success and Intelligence
Dark Green – Money and Growth
Light Blue – Love and Peace
Dark Blue – Health, Comfort and Fertility
Red – Strength and Passion
Hot Pink – Friendship
White – Wisdom and Inner Peace
Purple – Spirituality
Orange – Courage and Energy

Recently, these wish ribbons became a bit more popular as promise ribbons. More and more people are using this ribbon tradition in new ways!

Borrowing from the Brazilian ritual of fitas, or wish ribbons, these colorful bands are tied to a person’s wrist in three knots. On the Komen 3-Day, we tie knots to honor the past, create hope for the future and celebrate the steps we’re taking today to end breast cancer.
From Susan G. Komen “The 3-Day Blog”

Some people even use wish ribbons on athletic shoes, bags and even their car for protection and safety. These ribbons serve as a reminder of your wishes and promises. They are an excellent way to recognize ethnicity and support for each other!

Design and order your wish ribbons here: personalized-ribbons.com/custom-ribbon-rolls/

Understanding the Social Effect of Ribbons

From awareness and awards to wedding and event decorations, all ribbons have one thing in common: they create a social atmosphere. Ribbons are a perfect way to create fun. Whether it is part of a craft project or using them for decorations at your next party, they inevitably accomplish the same things. They drive your need to socialize. And this is an important aspect of ribbons.

To understand why all ribbons are social, ask yourself the following questions.

finding the social aspect and necessity in your ribbon usage

First, picture the world without ribbons. Now ask yourself why this would affect you and how it would impact your social life. Perhaps it does not affect your daily life, but the overall quality of life would diminish. We do not mean to state that without ribbons life is pointless. We only mean to state that ribbons spice up our lives. Take gift giving into consideration. What is your reaction to a present that is not wrapped? We all want to receive a beautifully packaged gift because we all want to feel appreciated. In this case, the social need for ribbons is to make someone feel special.

The next question you should ask yourself is where you would be at any given event without ribbons. Most events have decorations for the tables, backdrops and other pieces to get attention. Without ribbons, how would these social events look? No bright colors or fun ornamentation would make for a boring party. Yes, the disco ball would still be there, but what about the streamers and table runners? Ribbons make a party more social and exciting.

Another question you need to ask is how you would feel about excelling at a sporting event or academic achievement and not receiving any recognition. Without badge ribbons or award ribbons, we would all feel a bit left out, possibly even that it was a waste of our time from the start for even participating. Ribbons fill that social recognition that we all crave.

Other ribbon uses include a variety of arts and craft projects, commemorations, and ribbon cutting ceremonies. They are also presented to honor service members as well as given or worn as symbols for causes and issue awareness.

award rosette ribbons, first place, grand prize, special, etc.

So, join in on the fun! Ribbons are entertaining, cheerful and they create the perfect finishing touch for projects, crafts and any event. Make your life social and full of ribbons today!

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