Trade Shows and 5 Ways to Promote Your Brand

Quality ribbons promote company brands at trade shows and other events.

The way to increase brand recognition is to increase brand exposure, and using custom ribbons with your company name or logo at trade shows can help you do just that.

Even within one industry, there is a lot of competition. Many companies sell similar products, and all of them are trying to convince customers to buy from them. If you want to stand out from the crowd, people need to know who you are. They need to see your logo and recognize it as yours.

What a perfect opportunity to get your name and logo out there for customers to see. Trade shows are an excellent opportunity to showcase your products and advertise your brand. Everyone there is interested in your industry and will be looking for the products which you sell.

There are a plethora of marketing tools to use to promote your brand at trade shows. An easy tool to use is ribbons. Ribbons are fun, decorative and eye-catching.

Here are five ways to use ribbons to promote your brand at trade shows.

Backdrop Decorations

Use colorful ribbon rolls to make a backdrop that will stand out. Add your company name and logo to increase brand recognition. Tie strands of ribbon onto a string to make a garland or simply let them hang down from the top of a backdrop board like a waterfall.

Ribbon Name Badges

Help customers feel comfortable talking to you by wearing a badge ribbon with your name on it. When your name is visible on your chest, people can relate to you as a person and feel they can walk up to you and ask questions. Ribbon badges also add flair to your work clothes and make you appear friendlier. You may include your company logo on the ribbon as well, but make sure your name is large enough that people can read it from afar.

Fun Giveaways

Nothing gets people coming to your booth like free stuff! But wait! First make your products look extra special by tying pretty ribbons around them. And again, make sure to add your company name and logo so that the people who receive your giveaways remember you.

Booth Displays

Another way to attract people to your booth is by having a charming table display. Use framed photos of your products or employees and tie a beautiful bow around them. Or, put flowers in a vase to give your booth a sweet-smelling aroma.

Support a Cause

People love it when companies give back to the community. Show your support for a local charity with a custom ribbon that says the name of a cause or non-profit you help fund. Customize these ribbons to have the text on the ends so you can fold the ribbon into a loop and pin it to your chest.

3 Color Filled Ways to Brand with Ribbons

From Ford blue to Target red, color is what makes a brand.

Every brand tells a story, and in the same way, every color helps the story gain power. And isn’t that what brand recognition is all about?

No matter your business, branding with your name and logo shouldn’t be enough. Branding typically comes with a color attached. And what better way to make sure that sticks than with colorful personalized ribbons.

Making sure your brand is immediately recognizable is what the correct color choice can accomplish. And, here are three great ways to make sure your color choice will help you on your way to excellent brand recognition.

First, pay attention to the details.

According to many surveys, most often corporate gifting includes significant clients, employees and prospective clients. A company’s brand is what they are, what they want to be, and what they aim to become as a whole. And when gift giving, branding is essential for all corporations.

Now, what does color have to do with corporate gifting? When custom ribbons are concerned, everything! It is never just what is put into the bag or box that counts. It’s also about the amount of time that when into the wrapping. When giving a corporate gift, it’s about who gave it to you. And what a better way to remember just that than by a personalized and colorful ribbon. So add your text and logo to any ribbon, but don’t forget your brand color!

Second, give your audience an incentive.

Everyone asks the question, “what’s in it for me?” Give them a great answer with your stand-out brand! From blue to red and even to yellow, every color can be associated with a specific brand. Wouldn’t you want to be on that list?

By providing a colorful incentive, you give consumers a way to recognize your company immediately. And in turn, the motivation is that they remember you, your quality service and how much they liked you. So, wrap that up with a colorful bow and not only show your customer how much you like them, but help them to like you even more.

Third, remember that every color has a meaning.

When it comes to branding, the power of color is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd.

So, no matter how colorful you choose your brand to be, make sure you pick the right scheme to match your services. Because red is great for a security company, but maybe not for a dentist!

Ribbons 101: Presentation and Branding

From a family-owned bakery to a national retail chain, your brand presentation is a must!

Logos should be a fun way to express yourself, but branding with your logo should also be a continuous presentation goal. Most of us have heard, “you get what you give.” And that sentiment is entirely true when it comes to promoting a business.

First things, first; let’s talk about branding.

A brand is a particular characteristic that serves to identify a specific product, a trade name or trademark, or a particular kind or variety.

Let’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This action is done mostly through advertising and other similar means. It is also the action of building a unique presence in a consumer market that attracts and retains loyal customers.

So, in layman’s terms, corporate branding is the process of promoting the logo and name of a company for marketing and advertising purposes. Branding helps to expand a business and get the word out about the company’s goal.

Ribbon Presentation and Logos

Let’s take that family-owned bakery into account here. Without a brand, presentation is nothing; with a developed brand, that small bakery goes from a nobody to a large community somebody. It’s amazing what adding personalized information to a ribbon can do for a company.

From ribbon rolls to classic ribbons, customize most of our options to fit any brand. Adding your brand to a ribbon roll may not seem like an easy way to get the brand recognition you want. But, consider what you can do with all of those ribbons.

From decorations at your next event to product packaging, these ribbons are truly versatile. Bakeries can add them to cookie boxes for a little bit of pick-me-up, while larger retail stores can strategically place them around their building with logos and slogans for all customers to see and remember.

Now, let’s not forget that unique message!

From a simple “made with love” message to a “built tough” slogan, all text should be significantly weighed before sending in to print. Does your message match your logo? And what about your end-game? Make sure that you are sending the right vibe with your custom ribbons.

A well-designed logo is a mark of a well-run business. And adding a logo to custom ribbons helps associate that company with a brand image.

And don’t forget that a ribbon staple is color!

No matter your business, keep that color stable. And what we mean by that is to make sure your brand is immediately recognizable with your color choice. From Ford blue to Target red, colors make brands better. And your personalized ribbons need to reflect that!

So, whatever you decide your brand should be, remember that presentation is everything!

Custom Awards and Personalized Ribbons

From motivation to simple recognition, custom ribbons make great awards.

It’s the age of rewarding everyone for a job well done, so why not celebrate individuals with personalized items. From name tags to lanyards, prizes and awards are more meaningful with someone’s name on them.

And personalized ribbons are no exception.

Rosette Ribbons

These ribbons are the most popular for awards. Their very nature suggests something extraordinary. And with them being such unique ribbons, anyone is sure to enjoy the attention they will receive after getting such special recognition.

With an abundance of color and room for a personal message, these award ribbons are perfect for nearly every occasion. From spelling bees to equestrian events, rosettes are guaranteed to make the crowd go wild! Personalize each ribbon to fit your need.

Classic Ribbons

Don’t underestimate these fun ribbons! Badge and classic ribbons have their specialty. Reward someone at your next event with a badge ribbon for their name tag. Or, give away a full color classic ribbon as an award for a student’s excellent presentation.

No matter your choice with these flat ribbons, they are sure to draw the attention they deserve. And most importantly, each recipient will feel like they worked hard and earned what they got!

Ribbon Rolls

Another under-appreciated award ribbon is the simple ribbon roll. While they don’t seem to be much at first, a closer look at this personalized ribbon choice reveals an abundance of use. From awareness ribbons to decorations and even to personalized gift wrapping, ribbon rolls are one of your most significant assets for recognition.

Use these ribbon rolls for wrapping a special award. Or use them for added personality to a custom award of your choice. These custom ribbons not only show how much you care but can be reused or kept as a token of your recognition.

No matter your ribbon choice, remember that custom ribbons are perfect in every way for any great award!

Flower Bouquets and 4 Easy Ways to Tie Them

From school dances to weddings, personalized ribbons and flower bouquets are almost synonymous.

No matter the occasion, flowers wrapped with ribbons are a great accessory! Adding flair and dressing up bouquets may seem like a daunting task. However, with these simple ideas, you can make any floral arrangement even more elegant than you thought possible. From tying simple bows to wrapping long stems together, these ideas are perfectly paired with personalized ribbons.

Simple Knot or Bow

It’s amazing what a simple bow can accomplish! From a simple floral arrangement with only a few flowers to an abundance of flowers and other additions, a small bow will make any bouquet perfect. And, there are multiple ways of presenting this simple bow. Use a small and simple ribbon tied around the bulk of the bouquet stems. Or, layer several ribbons together. Organza and satin faced ribbons are great for this effect.

Wrapped Stems

Make your flowers perfect with custom ribbon rolls! Start at the top of the stems and simply wrap a ribbon around your bouquet or boutonniere stems from top to bottom. Yes, it’s just as easy as it sounds! Once you have the stems wrapped secure the ribbon with a simple tuck or glue it down. Wrapping stems is an elegant way to make your bouquet a bit more formal. This tying method is commonly used for wedding bouquets.

Integrated Ribbons and Flowers

Start this tying method by cutting strips from your custom ribbon rolls. Then, work these strips into the bouquet. Arrange them however you want to make your bouquet even more unique. Once you have worked in all the ribbon strips you want, secure the flower stems with another ribbon strip tied around them. Make this method even better with multiple colors or ribbon types. And, once you have the stems secured, tie multiple bows or weave the ribbons together around the bouquet.

Long Flowing Streamers

Currently, floral cascades are trending in the wedding industry. Try taking this lovely idea to the next level with long flowing ribbon streamers to match the length of your bouquet. From delicate ribbons such as organza to flowing lengths of satin faced ribbons, customize these rolls with dates, names and any other important information about your special day. They will make a stunning difference and truly make your bouquet perfect.

Make sure your ribbons match your bouquet!

No matter the method you choose for tying your perfect bouquet, make sure you choose the right color as well. Each ribbon roll option comes with multiple color choices that will match nearly any floral arrangement you can imagine. And, don’t forget to make sure you customization matches your needs as well!