A Holiday Guide for Ribbon Use

When you think about holiday ribbons, don’t just think about Christmas!

Finding the right ribbon can be a challenge sometimes. But, we are here to make holiday ribbon use a little bit easier. From tying bows to decorating your home, holidays are meant to be synonymous with ribbons!

And, while it’s easy to come up with ideas for Halloween, Thanksgiving and Christmas, here are a few quick ideas to get your creativity going for the summer holidays.

Earth Day

The phrase, “Reduce, reuse and recycle” is something most know about this holiday. So, go green with some ribbons and show your support for this day. With special messages on badge ribbons or recognizing the date on a ribbon roll, green ribbons go great with everything. Use badge ribbons for bookmarks or awards for people who make an extra effort to keep your life green and running smoothly.

Administrative Professionals Day

Wrap up a quick and thoughtful gift for the one in your business life that makes everything a little bit easier. Personalized ribbon rolls with a name or a nice quote are perfect for administrative professionals. Trust us, they know the importance of branding for your company and they will appreciate a little branding for themselves. So, whether it is an entire ribbon roll or a small bit of ribbon wrapped around a pencil holder, they will appreciate the thought.

May Day

Ribbon tassels on trees and long ribbon rolls for maypoles provide a splash of color for this exclusive day. While May Day traditions vary with each culture, ribbons will help enrich the festivities. From baskets of goodies to festive outfits, ribbons are perfect for this summer day!

Mother’s Day

Wrap up her favorite flowers in a simple, or complex, bouquet. Whether you put them in a vase, or give them in a bundle, those Mother’s Day flowers are sure to look even better with a long strand of personalized ribbon wrapped around them. Make the ribbon her favorite color and customize the ribbon roll to say something special!

Memorial Day

Red, white and blue are superb colors for this holiday. From decorations to awareness ribbons, you are sure to find a way to use most any ribbon for this celebratory day. Table runners, centerpieces and door wreaths will all benefit from colorful ribbon rolls. Use badge ribbons to designate veterans and others at your holiday party.

Father’s Day

Men like ribbons too! There are many ways to use ribbon rolls for Father’s Day as well. Use the holiday ribbon to make your father a special tie card, or wrap up a present with your specialized message of love.

So, no matter which of the holidays you are celebrating, let a little color and ribbon into your day!

Brand Loyalism & How to Get It

Follow these simple rules to improve your unique brand identity.

No matter the product or service your company is selling, your brand is what says it all. So, how do you maintain and strengthen your brand in the world today? Here are several simple tips on how to do just this. And all of it done by using personalized ribbons!

Maintaining Your Brand

When it comes right down to it, the only difference between you and your competitors is your branding. A standard comparison is Pepsi and Coca-Cola. Both sodas taste about the same and have similar recipes, but their branding is entirely different. From logo colors to marketing gimmicks and strategies, they both know how to reinforce their brand.

So, how can you have it all? Say hello to personalized ribbon marketing!

Whether you have an established company or one that is just beginning, don’t underestimate the power of a custom ribbon. And, if designed correctly, these ribbons carry more than just your logo or image. They sell your brand and promote your company progression.

While personalized ribbons are commonly associated with events, holidays and other festive occasions, they can also add individuality to your professional image. And no matter what you think about these ribbons, they will help your branding retain your marketing strategies.

However, there are some things to consider.

Even large companies use custom ribbon marketing. Promoting your brand with personalized ribbons is almost a must in the world today. From wrapping a purchase at a large department store to sending out event invitations, every business can, and should, benefit from using ribbon branding.

But, to get that branding correct, remember to use personalized ribbons wisely. And remember that your design matters.

Choose colors that either match your logo or compliment your company’s goals.

Use logos and artwork that share your unique brand and message with your employees and clientele.

Consider the ribbon type before assuming it will work for what you need.

And most of all, remember the phrase, “What’s in it for me?” This is especially true when you need to reach a specific target demographic. Remember your audience and their needs. That is what using these ribbons is all about; making your brand memorable.

Weave Trust into Your Brand

From product packaging to corporate gifting, weave your brand with custom ribbon.

Branding goes beyond what your company uniform is. It isn’t all about signage and how your office incorporates feng shui. As author Tim Leberecht said, “Your brand is what other people say about you when you aren’t in the room.” It is imperative that you weave your brand into everything.

Many small and large businesses are continually working on their branding. And what a better way to focus on your branding goals than to weave in some custom ribbon. While ribbon isn’t always the answer, it sure helps get the word out about who you are.

Leberecht explains that every brand should face the fact that they have minimal control over their reputation and, “if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over.” As a result, a strong brand will have a tremendous impact on your company’s success.

So, how do personalized ribbons help you sustain your brand?

From color to content, ribbons are a versatile tool that will help anyone with branding their business. Often people overlook and simplify custom ribbons thinking that they don’t have that big of an impact on anything they do. However, by customizing badge ribbons to ribbon rolls, you’re giving your brand greater strength.

Don’t limit yourself to conference and event ribbons. Think about all aspects ribbons can help you in. From store sales to getting-to-know-you corporate retreats, ribbons are a perfect way to include those around you that may not know everything they should about your company.

Badge ribbons attach easily to name badges, clothing and decorations anywhere to let people know what you’re all about. Customize each ribbon with a message that suits your brand. Wrap ribbon rolls emblazoned with your logo around corporate gifts or office decorations.

And, don’t forget to weave ribbons into those events!

“Trust is earned by predictable behavior, so this is a wonderful way to counter the abundance of choice customers face every day,” said Leberecht.

Use your branding tools, such as custom ribbons, to earn this trust by presenting your brand at your next event.

Trade Shows and 5 Ways to Promote Your Brand

Quality ribbons promote company brands at trade shows and other events.

The way to increase brand recognition is to increase brand exposure, and using custom ribbons with your company name or logo at trade shows can help you do just that.

Even within one industry, there is a lot of competition. Many companies sell similar products, and all of them are trying to convince customers to buy from them. If you want to stand out from the crowd, people need to know who you are. They need to see your logo and recognize it as yours.

What a perfect opportunity to get your name and logo out there for customers to see. Trade shows are an excellent opportunity to showcase your products and advertise your brand. Everyone there is interested in your industry and will be looking for the products which you sell.

There are a plethora of marketing tools to use to promote your brand at trade shows. An easy tool to use is ribbons. Ribbons are fun, decorative and eye-catching.

Here are five ways to use ribbons to promote your brand at trade shows.

Backdrop Decorations

Use colorful ribbon rolls to make a backdrop that will stand out. Add your company name and logo to increase brand recognition. Tie strands of ribbon onto a string to make a garland or simply let them hang down from the top of a backdrop board like a waterfall.

Ribbon Name Badges

Help customers feel comfortable talking to you by wearing a badge ribbon with your name on it. When your name is visible on your chest, people can relate to you as a person and feel they can walk up to you and ask questions. Ribbon badges also add flair to your work clothes and make you appear friendlier. You may include your company logo on the ribbon as well, but make sure your name is large enough that people can read it from afar.

Fun Giveaways

Nothing gets people coming to your booth like free stuff! But wait! First make your products look extra special by tying pretty ribbons around them. And again, make sure to add your company name and logo so that the people who receive your giveaways remember you.

Booth Displays

Another way to attract people to your booth is by having a charming table display. Use framed photos of your products or employees and tie a beautiful bow around them. Or, put flowers in a vase to give your booth a sweet-smelling aroma.

Support a Cause

People love it when companies give back to the community. Show your support for a local charity with a custom ribbon that says the name of a cause or non-profit you help fund. Customize these ribbons to have the text on the ends so you can fold the ribbon into a loop and pin it to your chest.

3 Color Filled Ways to Brand with Ribbons

From Ford blue to Target red, color is what makes a brand.

Every brand tells a story, and in the same way, every color helps the story gain power. And isn’t that what brand recognition is all about?

No matter your business, branding with your name and logo shouldn’t be enough. Branding typically comes with a color attached. And what better way to make sure that sticks than with colorful personalized ribbons.

Making sure your brand is immediately recognizable is what the correct color choice can accomplish. And, here are three great ways to make sure your color choice will help you on your way to excellent brand recognition.

First, pay attention to the details.

According to many surveys, most often corporate gifting includes significant clients, employees and prospective clients. A company’s brand is what they are, what they want to be, and what they aim to become as a whole. And when gift giving, branding is essential for all corporations.

Now, what does color have to do with corporate gifting? When custom ribbons are concerned, everything! It is never just what is put into the bag or box that counts. It’s also about the amount of time that when into the wrapping. When giving a corporate gift, it’s about who gave it to you. And what a better way to remember just that than by a personalized and colorful ribbon. So add your text and logo to any ribbon, but don’t forget your brand color!

Second, give your audience an incentive.

Everyone asks the question, “what’s in it for me?” Give them a great answer with your stand-out brand! From blue to red and even to yellow, every color can be associated with a specific brand. Wouldn’t you want to be on that list?

By providing a colorful incentive, you give consumers a way to recognize your company immediately. And in turn, the motivation is that they remember you, your quality service and how much they liked you. So, wrap that up with a colorful bow and not only show your customer how much you like them, but help them to like you even more.

Third, remember that every color has a meaning.

When it comes to branding, the power of color is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd.

So, no matter how colorful you choose your brand to be, make sure you pick the right scheme to match your services. Because red is great for a security company, but maybe not for a dentist!