Product Packaging & 4th Quarter Sales

During this time of year, your fourth quarter sales are at the front of your mind, and we’re here to help. From personalized ribbon rolls to branded badge ribbons, we have every solution you need for product packaging.

Preparing for your fourth quarter sales should include reviewing how you present your products. Custom ribbons help your products stand out from your competitors and also help you to show your products by highlighting your branding.

Custom ribbons used for product packaging for fourth quarter sales.

Customers perceive your brand based on different influential factors. Your product packaging is one of them. It all comes down to how you display and present your products. These factors influence your buyers and the people around them. So, make sure that your packaging tells the story you want from it. Within seconds, customers can tell a lot about your product just by its packaging. They can see the quality (or lack thereof) with a simple glance.

When thinking about product sales, make sure you remember this message: product packaging is key. While it may seem like a minor detail, don’t overlook its importance. For example, using ribbons in your packaging makes your product more appealing and helps your brand stand out.

Have you made product packaging an essential element of your marketing strategy? Whether your answer is yes or no, we have ribbons to solve your needs! After all, these are the custom ribbons that keep your customers coming back.

So, what is product packaging? It is the process of designing, evaluating and producing containers and wrapping for the products you offer. Packaging is an important element of your marketing strategy, and ribbons will help you stand out from competitors.

Branding with Product Packaging

Definition: BRAND – a particular product or a characteristic that serves to identify a specific product, a trade name or trademark or a particular kind or variety.

Let’s break it down a bit further to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This is done mainly through advertising and other similar means. However, it is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

If a picture is worth 1,000 words, a branded gift will leave your customers speechless, especially when you attach a gorgeous, custom ribbon. While your products may speak for themselves, it never hurts to give them a boost. Choose from a multitude of colors and personalizations to make these ribbons work for you.

Customized scarlet ribbon roll with white imprinting for product packaging on a shoe box.

Emerald color custom imprinted badge ribbon with a personalized message for product packaging.

Metallic red imprinted ribbon roll tied into a bow for pretty packaging.

Your Branding and Personalized Ribbons

According to a study by The Paper Worker, 52% of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging. And 90% of consumers reuse product packaging boxes and bags after purchase. But the customer can even become another marketing channel: 40% would share a packaging photo if it is interesting. With that action, they recommend it to friends who might also become customers.

The key to product packaging is showing your customers that you care about meeting their product needs. Remember that first impressions matter, especially when it comes to a sea of packaging. So, show your appreciation on your packaging with a branded ribbon that will make your customers feel your quality.

Ribbons are an effective way to package your products. While a ribbon is often used as a decorative item, businesses can also use it for simple wrapping on a shoe box or a tag for something that is on sale. Ribbons are the ultimate staple of ornamental packaging while still maintaining simplicity. Choose from a variety of ribbon styles and a plethora of colors to brand your product packaging.

Ribbon Stockings DIY for the Holidays

Let’s get into some holiday spirit, and at the same time, have some fun with ribbons! Here’s a fun, crafty project to make your season bright this year. All you need is some imagination and, of course, some ribbons. So, let’s get started on these fun ribbon stockings!

Step One: Ribbons for the stockings.

Yes, the first step is to make sure that you have enough ribbons. So first, determine how many stockings you are going to make. This number will help you figure out how much ribbon you need. For each stocking, we used about three feet of four different colors (12 feet total). You also need to determine which ribbon you will be using. We used leftover strips of our two-inch badge ribbon material. The colors we chose are Deep Gold, Arctic White, Navy and Orange.

Step Two: Gather all of your supplies.

Materials needed to make holiday ribbon stockings include badge ribbons, scissors and a sewing machine.

While ribbons are the base supply for this project, you will need several other things as well. A sewing machine is a must for this project. While you can use a needle and thread and sew these by hand, a machine will significantly speed up the process. You will also need a ruler, fabric scissors and some backing for your stockings. You can use a stocking pattern or grab some cheap felt and draw your own. We used a pre-made felt stocking that we picked up at a dollar store.

Step Three: Start measuring.

Badge ribbons cut into three inch strips to make ribbon stockings.

This step comes in parts. First, we measured our ribbons into six-inch pieces. Then we folded these pieces in half and cut them into three-inch pieces. You can combine this into one step and cut them immediately into three-inch pieces. But we found that wrapping the ribbon roll around a six-inch ruler, it saved some time.

The next part of this step is to make sure that your three-inch strips have straight edges. We tried to work with the original edge but found that straight edges worked better. Yes, this process is tedious but well worth it. You can use the ribbon for accuracy, but that is not completely necessary. We mostly just eye-balled it. However, the edges must be as straight as possible so that all ribbons will line up as you are sewing them together. Without being straight, the ribbons can end up either not being sewn properly or being crooked.

Step Four: Figure out your layout.

The mock up for the holiday ribbon stockings before sewing pieces together.

Once you cut your ribbons into approximately three-inch pieces with straight edges, define your layout and mock it up on a flat surface. Now is the time to be creative! And, laying out the ribbons before you start sewing will allow you to see which colors will be touching. Doing this will help you see and maintain your pattern.

We wanted to make sure there was a pattern for our stockings. So, we chose an alternating look so that gold would not touch gold, orange would not touch orange, etc. (Some of the finished stockings could have used a little more time during this step to make sure this happened.) Your layout will be dependent on the size of your stockings. The size we have fit 11 rows with four pieces each. Now that you have a mock-up of what the finished product will look like, you can start sewing. Make sure you line up the three edges flush before starting your stitching.

Step Five: Start sewing your stockings.

While sewing, it is crucial to watch which colors you are working with and go slowly. Make sure you remember which colors attach together. We used a simple, straight stitch to connect all of the pieces. You also want to make sure that the stitch is as close to the edge as possible, but keep it uniform so that your ribbons will lay flat. Then, start piecing your stocking together. Don’t worry about dangling threads as you can trim them later.

Sew together the first four ribbons and double-check your pattern to make sure you didn’t switch anything around. Then work on your second chain checking to make sure the colors are in order. Now that you have two chains, you need to attach them. Again, make sure that your color scheme is not changing. It is important to continually watch your colors to make sure that you are not switching things around. Repeat this process until you have all of your ribbons stitched together.

Badge ribbons sewn together to make holiday ribbon stockings.

Between each finished row, lay your ribbons down as flat as possible, and double-check that your pattern is correct. Keep repeating these steps until all of your ribbons are sewn together into a “quilted” look. Double-check your pattern that it stayed the same as your layout. If something looks wrong, take a moment to fix it.

Step Six: The finishing touches.

A felt Christmas stocking used to make ribbon stockings.

Now that you have that done, it is time to add in the rest of your stocking. You can use a pattern to form your stocking shape or use a pre-made piece. Again, we got our felt stocking from a dollar store. We disassembled the stocking and laid out the pieces to go with the finished ribbon pattern. Make sure to match front with front so that the right sides will show when you sew it together. You will need to make sure that all of the stocking’s edges are covered with the ribbon.

We then pinned all of the pieces together (wrong side out) before sewing to make sure that they didn’t slip away from the placement. Again, we used a simple, straight stitch and followed the pre-made stocking’s edge to get the correct shape. Once you have sewn the felt pieces to the ribbon, turn everything right-side-out. Double-check that your shape is correct as now is the time to make any necessary adjustments.

Now that you have sewn these pieces together, you can attach the top and decide if you are including a hanger. Then we pinned the top (right-sides-out) of the stocking onto the ribbon portion and ran a simple, straight stitch to connect the pieces. Once this is done, double-check that everything looks good, and you’re done!

Congratulations, you have just completed a Christmas stocking made from ribbons.

PRO TIP: Add a custom shaped name tag to each stocking for additional personalization!

Decorating for Success: Business 101

The key to a successful retail business is product presentation. No matter what your company sells, whether it’s furniture or cookies, product packaging and store design play a key role in how well your business performs. Take some time right now to learn about an easy-to-use tool that will help you in decorating for success: RIBBONS.

There are many types of ribbons and many different ways to use them. Here is a quick list of what we have to offer and how they can be used throughout your store.

RIBBON ROLLS

These ribbons are 100 yards of pure delight. When customized with the right message, they will help with store sales, brand recognition and so much more. Choose a color that matches your logo or goes well with your store arrangement. Then add any text and logos that you need to get your message out to your customers. Here are a few quick ideas to get your imagination flowing with how to use these wonderful ribbons.

Use them to announce sales and mark products that are on sale.
Attach fancy bows to larger products such as artwork and glassware.
Wrap smaller products in pretty packaging and tie them securely with ribbons.
Add strips from the ribbon roll to bags that your customers will be taking home.

Decorating for Success – Pro Tip: The large width of our full color ribbons is perfect for tagging large clearance items such as furniture (think chairs, couches, tables, etc.).

BADGE AND CUSTOM TOP RIBBONS

Flat ribbon pieces steal the show just when you need them to. Choose from an abundance of color choices. Add nearly any text, logos and graphics (depending on the ribbon style). All of these options are there to help you get your message out. Use the hanger ties or adhesive strips to display these everywhere in your store.

Add fancy and colorful price tags to all of your products.
Mark items with colorful ribbon strips to let customers know what’s on sale.
Have your employees wear badge ribbons so customers can see store announcements.
Use flat ribbons of every type to add display markers so customers can find things quicker.

ROSETTE RIBBONS

These fanciful rose type ribbons are more useful than you may imagine. They are available in bright colors and fun, customizable center buttons. Add graphics, logos and text to both the buttons and the ribbon streamers. Choose colors to go with your existing store decor or make something so bright that it stands out to your customers.

Attach a rosette ribbon to cash registers to inform customers of a sale.
Highlight specialty products in a fun, unique way with rosettes.
Make a rosette wreath to add to any holiday decor you might use.
Hang small rosettes on endcaps to show customers where the sale is.

Pro Tip: Decorating for success should include your employees, so get them brand new name tags!

Decorating for Success, Ribbon Style!

Whether it’s for the holidays or a pop-up sale your shop is having, custom ribbons are a must when it comes to decorating for success in any business. From window staging to giving out samples, all of our ribbons can be used in any environment. Use ribbon rolls, badge ribbons and even rosette to make your store stand out.

How Do You Use Your Ribbons?

From holiday DIYs to corporate events, ribbons are perfect for almost any need.

But, we want to know more! What do you do with your ribbons?

Are there any particular ways you use a ribbon? From ribbon rolls to rosettes, every ribbon is essential in decorating, gifting and so much more. Here are our top nine ways to use ribbons.

Conventions, Events & Festivals

No event is complete without ribbons! And events such as weddings and other parties prove that. From decorating tables to providing accessories for attendees, every event can find a use for ribbons. Use badge ribbons to identify your attendees. Or, use ribbon rolls so that everyone can show support for their cause or an awareness of a disease or issue.

Rosette ribbons are perfect for fairs and festivals. Give them out as awards and prizes. Or, use ribbon rolls to brand baked or homemade goods at a fair. A badge ribbon is a unique way to advertise a company or specific booth that needs help with marketing their product or service.

And, there are no limits with ribbon use at a convention! From identification to icebreakers and everything in between, find a ribbon to suit all of your needs.

Holidays, Presents & Sales

With Christmas and other holidays just around the corner, ribbons are sure to be seen everywhere. They will be poking out from under holiday trees wrapped around presents to make sure the receiver knows just who their gifts are from. Use a badge ribbon to make a unique gift tag.

And, ribbons are frequently seen in stores as businesses prepare for holiday sales. Custom top ribbons are a perfect example. Take advantage of the full-color printing and create sales reminders and unique coupons for your business today. Or, place them around the store for hidden sale items and raffles.

Don’t forget the holiday decorations! From your home to any business, a custom ribbon is the perfect answer to any decorating need. Use them on door wreaths, festive garlands and so much more!

DIY, Crafting & Hobbies

No craft or hobby is complete without a ribbon. Take long ribbon roll pieces and make garlands to hang on your wall or a beam on the ceiling. Or, wrap ribbon around flower bouquets and centerpieces to make them fit any home or store decor. And, with so many options to choose from, pick a custom ribbon to match any color theme.

Do you have extra ribbon scraps left over from your last event or celebration? Make ribbon flowers and attach them to handmade bracelets, headbands, purses, shoelaces and almost any other accessory. Everything always looks so much better with ribbon!

We’re still interested in hearing from YOU! So, how do you use your ribbons?

Grosgrain Leftovers & Ways to Use Them

Leftover ribbons are great, aren’t they? Especially when they are of the grosgrain variety!

These unique ribbons are a great way to add some depth to any homemade confectionery. Due to their unusual ribbed design, grosgrain ribbons are super fun to work with. From scrapbook page decorations to adding some character to a table runner, here are some fun and creative ways to use these textured ribbons.

Preserving Your Memories

From photo borders to pretty little flowers, grosgrain ribbons are a fun addition to any scrapbook. Line pages with these ribbons to create a bit of depth and character to your memories. Or, create little embellishments to add to each page in a memory book.

Other ribbon rolls are fun additions as well. Use satin ribbons for a refined touch, or use full color ribbons to remember specific details about different events. Remember to be as creative as you want when adorning your scrapbooks. Uniqueness is where it all lies.

Home, Office and Party Decor

Whether it is for use in your home or elsewhere, grosgrain ribbons are sure to add character to any event or party. Use scraps of ribbon to decorate lamps and other fixtures around each room. Small ribbon strips are perfect for hanging pictures and greeting cards. And, with the ribbed design on a grosgrain ribbon, any embellishments are sure to stand out.

Or, spice up your office decor with ribbon flowers or other trinkets made from this fun ribbon. Add them to picture frames, mirrors and anything else your heart desires. Hang strips of ribbons leftover from fun events you have attended to remind you of the good times. Or, tape them around your computer monitor for a creative look.

Homemade Awards and Identification

Make awards using personalized ribbon rolls fashioned into a lanyard with a candy bar attached at the end for a medal. Or create a fun lanyard for your keys or a name badge with grosgrain ribbons. They provide a different look for your identification needs.

But, no matter how you decide to use these fun, unique ribbons, remember to keep your imagination active. The possibilities are endless!

Have you created something fun and useful with grosgrain ribbon leftovers? Let us know in the comments.